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Frequently Asked Questions
We’ve compiled the most commonly asked questions so you can get a head start on your journey.
01
Harley-Davidson dealers are on the front lines of the ownership experience. It’s their passion for the brand that helps create some of the most loyal, enthusiastic owners around helping to position Harley-Davidson as the most desirable motorcycle and lifestyle brand in the world. We value candidates that have a successful retail background in automotive or powersports with experience selling new vehicles.
02
Each owner (or owners if more than one) must meet the following minimum financial requirements:
$2,000,000 total net worth
$1,000,000 in liquid/unencumbered assets (excluding real estate equity)
Debt to Equity Ratio no more than 1.5:1
Adequate Working Capital for the market size of dealership being acquired
03
Harley-Davidson supports dealers in creating a culture that drives customer and brand loyalty. Through programs like New Dealer Orientation and Harley-Davidson University, as well as the relationship with your Field Sales Team, we are driven to help new dealers in their journey.
04
At this time, Harley-Davidson does not have any open territories.
05
We welcome candidates of all races and genders.
06
Yes, with limitations associated with contingent territories and the percentage of U.S. New Motorcycle Sales the collective group of dealers sell.
07
The acquisition process will take approximately 60-90 days after an executed asset purchase agreement and all required documentation is received from both the buyer and seller. The timeline can vary depending on various factors.
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Disclaimers
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Recommended 91 octane (95 RON) or higher fuel (R+M)/2.
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Values shown are nominal. Performance may vary by country and region.
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Standard and optional fuel systems may vary by country.
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See motorcycle owner’s manual for complete details.
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Estimated from fuel economy tests on a sample motorcycle from the corresponding family conducted by Harley-Davidson under ideal laboratory conditions. Not all motorcycle models undergo fuel economy testing. Fuel economy and mileage may vary among motorcycle models within a family. Your mileage may vary depending on your personal riding habits, weather conditions, trip length, vehicle condition and vehicle configuration and other conditions. Break-in mileage may vary.
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Prices listed are the Manufacturer’s Suggested Retail Prices for base models. Options such as color are available at additional cost. Prices exclude tax, title, licensing, registration fees, destination charges, surcharges (attributable to raw materials costs in the product supply chain), added accessories, and additional dealer charges, if any, and are subject to change. Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.
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Measurement reflects 180 lb. (81.7 kg) operator weight.
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North America security system includes immobilizer; outside North America the security system includes immobilizer and siren.
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Standard and optional wheels may vary by country and region.
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Financing Offer available only on new Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 6.24% APR offer is available on new Harley‑Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Road Glide® Limited motorcycle in Vivid Black with an MSRP of $29,399, no down payment and amount financed of $29,399, 60 month repayment term, and 6.24% APR results in monthly payments of $571.65. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details.
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Financing Offer available for Used Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 7.64% APR offer is available on Used Harley‑Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2015 Softail® Deluxe model in Vivid Black with a sale price of $17,845, no down payment and amount financed of $17,845, 60 month repayment term, and 7.64% APR results in monthly payments of $357.77. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details.
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$0 Down and as Low as 3.99% APR
*Financing Offer available only on select, untitled 2022 and 2023 Harley-Davidson® Grand American Touring, Adventure Touring, Trike, CVO™, Softail® and Custom motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Touring models Road King® Special and Electra Glide® Highway King are excluded. Harley-Davidson® Anniversary and Icons Motorcycle Collection are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 60-month term. For example, a 2023 Street Glide® Special motorcycle in Bright Billiard Blue/Billiard Gray with Chrome Finish and an MSRP of $29,499, no down payment and amount financed of $29,499, 60-month repayment term, and 3.99% APR results in monthly payments of $543.14. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by October 31, 2024. This Financing Offer is valid during the period of August 27, 2024, to October 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.CUSTOMIZATION CREDIT
**Up to $2,000 incentive valid for in-dealership purchase of Genuine Harley-Davidson® Parts & Accessories and/or Apparel & Licensed merchandise in connection with the purchase of select Grand American Touring, Trike and Softail motorcycles valid at participating Harley-Davidson® dealerships within the U.S. including Alaska and Hawaii. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Grand American Touring, Trike and Softail motorcycles available and in stock at participating H-D® dealers between August 27, 2024 and October 31, 2024. Offer may not be available in all states. Touring models Road King® Special, Road Glide®, Street Glide® and Electra Glide® Highway King are excluded. Harley-Davidson® Anniversary, CVO™, Icons Motorcycle Collection and Police Duty Motorcycles are excluded. Offer cannot be redeemed for cash or cash equivalent. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details. -
Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.84% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Pan America® 1250 Special motorcycle in Billiard Gray with an MSRP of $19,999, 10% down payment and amount financed of $17,999.10, 84-month repayment term, and 11.84% APR results in monthly payments of $316.20. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to a 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Street Glide® motorcycle in Billiard Gray with an MSRP of $25,999, 10% down payment and amount financed of $23,399.10, 96-month repayment term, and 12.74% APR results in monthly payments of $389.88. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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Prices listed are the Manufacturer’s Suggested Retail Prices (MSRP). MSRP excludes tax, title, licensing, registration fees, destination charges (including freight, handling and processing), surcharges (attributable to raw materials cost in the product supply chain), dealer-added accessories and installation, and additional dealer charges, if any. Harley-Davidson charges dealers for destination charges (including freight, handling and processing) and may make a profit on those charges. Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.
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Financing Offer available only on new Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 6.29% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Heritage Classic 114 in Vivid Black with an MSRP of $21,199, 10% down payment and amount financed of $19,079.10, 60 month repayment term, and 6.29% APR results in monthly payments of $371.43. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
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Financing Offer available only on used Harley‑Davidson motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 7.09% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant's past credit performance and the term of the loan. For example, a 2020 Softail Deluxe model in Vivid Black with a sale price of $18,049, no down payment and amount financed of $18,049, 60 month repayment term, and 7.09% APR results in monthly payments of $358.16. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
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Visit H-DVisa.com for details. The creditor and issuer of the Harley‑Davidson® Visa® card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc.
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Financing offer available only to Active United States Military personnel and only on Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Not all applicants will qualify. No Money Down offer is available only to well-qualified credit tier applicants. 8.84% APR offer is available only to the highest credit tier applicants and only for up to 60 months term. The APR and down payment may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Softail® Standard motorcycle in Vivid Black with an MSRP of $14,399, no down payment and amount financed of $14,399, 60 month repayment term and 8.84% APR results in monthly payments of $297.78. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions and limitations may apply. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details. Active Military includes: United States Army, Navy, Marine, Air Force, Coast Guard, National Guard and Reserves.
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Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.44% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Nightster® motorcycle in Vivid Black with an MSRP of $13,499 a 10% down payment and amount financed of $12,149.10, 84-month repayment term, and 11.44% APR results in monthly payments of $210.84. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.44% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Softail® Standard motorcycle in Vivid Black with an MSRP of $14,399, a 10% down payment and amount financed of $12,959.10, 84-month repayment term, and 11.44% APR results in monthly payments of $224.90. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.44% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Street Glide® Standard motorcycle in Vivid Black with an MSRP of $21,999, a 10% down payment and amount financed of $19,799.10, 96-month repayment term, and 12.44% APR results in monthly payments of $326.60. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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Financing Offer available only on select, untitled 2024 Harley-Davidson® Grand American Touring, Adventure Touring, Trike, CVO™, Softail® and Custom motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Harley-Davidson® Icons Motorcycle Collection are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 60-month term. For example, a 2024 Street Glide® motorcycle in Whiskey Fire Red with Chrome Trim and an MSRP of $26,849, no down payment and amount financed of $26,849, 60-month repayment term, and 3.99% APR results in monthly payments of $494.34. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by October 31, 2024. This Financing Offer is valid during the period of August 27, 2024 to October 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
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$500 to $3,000 incentive on select new, untitled 2022, 2023 and 2024 Harley-Davidson® motorcycles valid at participating Harley-Davidson® dealerships within the U.S. including Hawaii and Alaska. Offer varies by model. Valid toward the purchase of select new, untitled 2022, 2023 or 2024 Harley-Davidson® motorcycles available and in stock at participating H-D® dealers between November 1, 2024 and December 31, 2024. Offer not valid on previously purchased motorcycles. Other terms, conditions, limitations and exclusions may apply. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details.
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$1,000 incentive on select new, untitled 2024 Cruiser® motorcycles valid at participating Harley-Davidson® dealerships within the U.S. including Hawaii and Alaska. Valid toward the purchase of select new, untitled 2024 Harley-Davidson® Cruiser® motorcycles available and in stock at participating H-D® dealers between November 1, 2024 and December 31, 2024. Offer not valid on previously purchased motorcycles. Other terms, conditions, limitations and exclusions may apply. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details.
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Financing Offer available only on select, untitled 2024 Harley-Davidson® Cruiser motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 60-month term. For example, a 2024 Low Rider® ST motorcycle in Red Rock with an MSRP of $24,149, no down payment and amount financed of $24,149, 60-month repayment term, and 3.99% APR results in monthly payments of $444.63. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by December 31, 2024. This Financing Offer is valid during the period of November 1, 2024, to December 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
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The extension of the Motorcycle Limited Warranty is valid on new, previously untitled 2022, 2023, 2024 and 2025 Harley-Davidson® motorcycles purchased and delivered between November 1, 2024 and March 31, 2025. Offer excludes Company Owned Vehicles (COV), Police Duty Motorcycles, Fleet, EagleRider, and DEMO motorcycles. Warranty coverage on all eligible motorcycles sold and delivered during the sales period will be extended through April 30, 2027. All other terms of the Motorcycle Limited Warranty, which can be found in your Harley-Davidson Owner's Manual, remain the same. See dealer for details.
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Terms, conditions, and additional fees apply. Motorcycles may be ineligible for return due to excess wear and tear, excessive modifications, or other conditions.
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Financing Offer available only on New Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 8.69% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicant s past credit performance and the term of the loan. For example, a 2024 Road Glide® in Billiard Gray with an MSRP of $26,599, 10% down payment and amount financed of $23,939.10, 48-month repayment term, and 8.69% APR results in 47 monthly payments of $359.43 and a 48th balloon payment of $13,663.73. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of November 1, 2024 - December 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime.
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Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to a 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Road Glide® motorcycle in Billiard Gray with an MSRP of $25,999, 10% down payment and amount financed of $23,399.10, 96-month repayment term, and 12.74% APR results in monthly payments of $389.88. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.84% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Nightster® motorcycle in Billiard Gray with an MSRP of $11,999, 10% down payment and amount financed of $10,799.10, 84-month repayment term, and 11.84% APR results in monthly payments of $189.14. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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