DAYTONA BIKE WEEK WITH HARLEY-DAVIDSON

The 84th Annual Daytona Bike Week sure did show us how to have a good time. This year was one of our highest-attended Bike Week events ever, and we’re thrilled to have shared it with all of you. We hit the streets with photographer Ben Christensen to capture all the sights, sounds, rides, and gatherings we could. Here’s how it went.. 

The first weekend was full-on! We showed up in the middle of the action on Sunday and got right into it. There’s something new to discover every single day at Daytona Bike week—from live concerts and custom bike shows that suit any taste, to meet & greets with personalities everyone loves and run-ins with who’s who of motorcycling. Ben’s 2025 Road King from our fleet was slightly adjusted to suit his needs, and we were off in search of good times.

By Tuesday, we’d ridden the beach, launched the new CVO Road Glide RR and caught up with HOG members at the H-D event space at Daytona International Speedway, and had a night out on Main Street under our belts. No rest for the wicked when you’re rolling with H-D!

Wednesday brought a little rain, but we avoided it and kept it rolling over to Willie’s Tropical Tattoo for the chopper show on Thursday. The best way to close out the weekend is always on Bethune and Cookman. Traveling Tall and Detroit’s bike shows closed out the second weekend of bike week with a bang!

And if you’re asking, “What about the races?” You’ll want to head over to the Racing section for the full breakdown of our sweeping wins at MotoAmerica’s King of the Baggers and Super Hooligans opening round at Daytona International Speedway.