Our purpose at Harley-Davidson is to fulfill dreams of personal freedom. For over a century, we have committed to this goal and it remains the foundation for everything we do. However, it’s our family of Harley-Davidson® dealers who ultimately make these dreams come true. Our dealers are ambassadors of the brand and the keepers of the unique Harley-Davidson culture and help to create experiences, memories and a bond that can last a lifetime.
Do you have what it takes?
Learn about the requirements to become a Harley-Davidson® dealer and our process to review a dealer prospect.
Owning and operating a Harley-Davidson® Dealership is one of the most unique business opportunities in the world. Each area of the dealership is a complementary component of a well-run, profitable business. Each department is committed to help to fulfill the dream of freedom, the love of riding and the open road.
Motorcycle Sales
Parts & Accessories
Apparel & Licensing
Service
Finance & Insurance
Express your interest in becoming an authorized Harley-Davidson® Dealer
If you'd like to become part of the Harley-Davidson family, send an email to [email protected] and tell us about yourself.
Disclaimers
Prices listed are the ride away pricing for base models. Options such as colour are available at additional cost. Ride Away Price includes registration fees and CTP insurance where applicable.Prices subject to change without prior notice.
Recommended 91 octane (95 RON) or higher fuel (R+M)/2.
Values shown are nominal. Performance may vary by country and region.
Standard and optional wheels may vary by country and region.
Riding range estimates provided following the SAE J2982 and are based on expected performance of a fully-charged battery when operated under specified conditions. Actual range will vary depending on riding habits, ambient weather and equipment conditions.
Harley-Davidson Financial Services™ is a trading style of Harley-Davidson Financial Services Europe Limited, a company authorised and regulated by the Financial Conduct Authority for arranging general insurance. Registered in England and Wales, registered number 04392735. Registered office: 115 Colmore Row, Birmingham, West Midlands B3 3AL. Only available in Australia.
Harley-Davidson Finance™ is a trading style of BOQ Credit Pty ABN 92 080 151 266 (BOQC), (Australian Credit Licence number 393331). BOQC is a wholly owned subsidiary of Bank of Queensland. Bank of Queensland Limited ABN 32 009 656 740 (BOQ). BOQ does not guarantee or otherwise support the obligations or performance of BOQC or the products it offers. Only available in Australia.
Terms and conditions apply, refer to the issued policy for details on coverage.
Advertised saving is based on the rideaway price of a Harley-Davidson Touring model, excluding MY24 Street Glide or MY24 Road Glide. Savings vary by eligible motorcycle purchased at the listed ride away price from October 1 to December 31, 2024. For full details of models eligible, contact your local Authorised Harley-Davidson dealership. This offer cannot be used in conjunction with any other offer and can only be claimed when purchasing an eligible model at the listed ride away price. Offer is at participating dealers and subject to availability and may be withdrawn by Harley-Davidson Australia & New Zealand at any time without notice.
