Harley-Davidson Museum Events

May 11, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Give mom the ultimate day out with a visit to the Harley-Davidson Museum! On Sunday, May 11, treat her to a memorable brunch, a stroll through the exhibits, and time well spent with family. All moms receive FREE Museum admission as our way of saying thanks for everything they do — no brunch purchase required.

Brunch Options:

Elevated Brunch Buffet in Rumble | 9 a.m. – 1 p.m.

This special ticketed buffet offers an unlimited spread featuring chef-prepared eggs and omelets, prime rib, seafood, breakfast classics, sweet treats, and more. Coffee and juice included.
$45.95/adult | $25.95/child (plus tax + 20% gratuity)

Reserve Your Rumble Buffet Spot:

A La Carte Brunch at MOTOR® Bar & Restaurant | Starting at 11 a.m.

Dine from a scratch-made menu of bold American classics and BBQ favorites, served with legendary hospitality.

Make a MOTOR Reservation:

*Receive one (1) Harley-Davidson Museum General Admission adult ticket when you mention the Mother’s Day offer. Valid for entry only on Sunday, May 11, 2025, for in-person use at the Harley-Davidson Museum. Not valid for online purchases. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previously purchased Harley-Davidson Museum tickets. It cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void were prohibited or restricted by law.

Couple stand in front of Harley-Davidson signage

Every Thursday, May 1–September 25, 2025
5pm-9pm

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

All bikes unite every Thursday from 5pm–9pm at the Harley-Davidson Museum. Grab your bike. Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun, drool-worthy rolling sculptures and outdoor food and beverage. All wheels welcome. All people welcome.

2025 Concert Series Schedule:

1-May – The Stephen Hull Experience (Blues)
8-May – Joseph Huber (Bluegrass)
15-May – Bootjack Road (Country)
22-May – Cactus Bros. (Americana)
29-May – Prime Country (Country)
5-Jun – Betsy Ade & the Well-Known Strangers (Pop-Rock)
12-Jun – Ten Feet Tall (Rock & Roll)
19-Jun – Rust Belt (Southern Rock)
26-Jun – Deadelijk (Grateful Dead Tribute Band)
3-Jul – Indigo Canyon (Alternative)
10-Jul – H-D Homecoming® Festival featuring Buckcherry along with Hippies & Cowboys and Sons of Sconnie
17-Jul – Ladybird (Alternative Country)
24-Jul – Rock Revolutionaries (Classic Rock)
31-Jul – The Delta Routine & Well & Good – Reunion Tour (Rock)
7-Aug – FallBack (High Energy Rock)
14-Aug – Hearthfire (Irish Rock)
21-Aug – Chris Haise Band (Alternative Indie Rock)
28-Aug – Dandy Freling / Big Heart Kind Band (Americana)
4-Sep – God’s Outlaw (Outlaw Country)
11-Sep – Frank Martin Busch and the Name (Country)
18-Sep – Whiskey of the Damned (Celtic Rock-Punk)
25-Sep – Cigarette Break (Hip-Hop, R&B, Jazz)

Powered by: Rockford Fosgate® Motorcycle Audio, Twisted Tea® Hard Iced Tea, Dunlop® Motorcycle Tires, Harley-Davidson® Insurance, Wisconsin Lottery®, and Official Harley-Davidson™ Trucks.

Every Saturday, 5:30PM–8:30PM

See details

MOTOR® Bar & Restaurant

400 West Canal Street, Milwaukee, WI 53201

May 3 - September 27, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Visit the Museum campus on Saturdays* from 10 AM to 4 PM to experience the fun and freedom of a Harley-Davidson motorcycle.

Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest motorcycles from Harley-Davidson, including Touring, Cruiser, Adventure Touring and Sportster models.

A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.

Demo Rides will run 10 AM to 4 PM - weather dependent.
Sign-up is on a first come first service basis.
Riders and passengers must be at least 18 years of age.
Riders must hold a valid license with a motorcycle endorsement.
All riders and passengers must wear full riding gear including a helmet, eye protection, shirt, long pants and close toe shoes with heel strap.
All riders and passengers must bring their own riding gear.

*If Saturday Demos are canceled due to rain we will post the notification on the H-D Museum Saturday Demos Facebook Event Page OR call the H-D Museum general line for confirmation at .

Powered by: H-D^® Insurance Services, Rockford Fosgate^® & Dunlop^® Motorcycle Tires

May 17, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Motorcyclists stand outside of H-D Museum with American flags

June 15, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Let’s give it up for the dads! To the guy who taught you how to ride (or drive). To the denim-clad hero who fuels your adventures. To the dad who hauled boxes into your first dorm room, cheered the loudest from the sidelines, and stood by your side through life’s twists and turns. This Father’s Day, celebrate the man who’s always been there at the Harley-Davidson Museum, where all dads get free admission!* Share stories, swap dad jokes, and explore H-D’s legendary history and exciting new exhibits at 6th & Canal. Afterward, treat dad to a hearty meal at MOTOR^® Bar & Restaurant—because he’s earned it!

*Receive one (1) Harley-Davidson Museum General Admission adult ticket when you mention the Father’s Day offer. Valid for entry only on Sunday, June 15, 2025, for in-person use at the Harley-Davidson Museum. Not valid for online purchases. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previously purchased Harley-Davidson Museum tickets. It cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void were prohibited or restricted by law.

June 21, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Step back in time and celebrate Harley-Davidson’s legendary motorcycle heritage with a vintage motorcycle rally at the H-D Museum! In partnership with The Knucklehead Company’s Annual Reunion, this unforgettable event features an antique motorcycle ride-in show and exciting activities hosted by the AMCA Badger Heritage Chapter. Best of all, every dollar raised supports the Make-A-Wish Foundation of Wisconsin.

Enjoy live music, delicious food, refreshing beverages, and a day full of classic motorcycles and community spirit. Don’t miss this celebration of history, bikes, and giving back!

Powered by: Rockford Fosgate^®, Twisted Tea^®, Dunlop^® Motorcycle Tires, H-D^® Insurance Services, Wisconsin Lottery^®, and Official Harley-Davidson^™ Trucks.

Motorcyles parked outside of the H-D museum

June 22, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

It’s back and better than ever! The LoLo Blvd Custom Car and Bike Show returns to the Harley-Davidson Museum campus on Sunday, June 22. Stroll through an impressive display of lowriders, bikes, and jaw-dropping custom creations. From sleek designs to one-of-a-kind builds, this event is a feast for the eyes and a celebration of creativity. Don’t miss this unforgettable day of automotive artistry and community vibes!

Powered by: Rockford Fosgate^®, Twisted Tea^®, Dunlop® Motorcycle Tires, H-D^® Insurance Services, Wisconsin Lottery^®, and Official Harley-Davidson^™ Trucks.

July 10, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Get ready to rock as the 2025 Harley-Davidson Homecoming^™ Festival officially kicks off with a high-energy, free opening concert from Buckcherry at the H-D Museum on Thursday, July 10!

The platinum-selling rock powerhouse known for their electrifying live performances and hard-hitting hits will take the Rockford Fosgate^® Stage at 9:30 PM. Buckcherry will bring their signature high-octane sound—setting the stage for an epic Homecoming weekend of music and motorcycles.

With over 4 million albums sold, Buckcherry has solidified their place in rock history, sharing stages with legendary acts like KISS, AC/DC, and Guns N’ Roses. Their ninth studio album, HELLBOUND, marks an incredible 22 years since their debut self-titled release. From chart-topping anthems to gold and platinum records, Buckcherry’s music has resonated with millions of fans worldwide, making them the perfect band to launch this year’s Homecoming Festival

For more information on the full festival lineup and event details, visit .

July 10-13, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Get ready to kick off Homecoming in the most epic way possible—at the H-D Museum! Thursday night’s Bike Night sets the stage with the Opening Ceremony and a free live concert to launch a weekend packed with excitement. From immersive exhibits that dive deep into Harley-Davidson's history to celebrating the thrill of today’s two-wheeled lifestyle, the museum campus is buzzing with action. Check out the 2025 H-D^® motorcycle showroom, custom bike shows, daily live music, shopping, food, drinks, and so much more. Don’t forget to swing by for H-D^® Member Check-In and snag your tickets for a museum tour—this is your chance to experience the only Harley-Davidson Museum® in the world!