Every Thursday, May 1–September 25, 2025
5pm-9pm
Harley-Davidson Museum
400 West Canal Street, Milwaukee, WI 53201
Every Thursday, May 1–September 25, 2025
5pm-9pm
400 West Canal Street, Milwaukee, WI 53201
All bikes unite every Thursday from 5pm–9pm at the Harley-Davidson Museum. Grab your bike. Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun, drool-worthy rolling sculptures and outdoor food and beverage. All wheels welcome. All people welcome.
2025 Concert Series Schedule:
Powered by: Rockford Fosgate® Motorcycle Audio, Twisted Tea® Hard Iced Tea, Dunlop® Motorcycle Tires, Harley-Davidson® Insurance, Wisconsin Lottery®, and Official Harley-Davidson™ Trucks.
All bikes unite every Thursday from 5pm–9pm at the Harley-Davidson Museum. Grab your bike. Join your f...
400 West Canal Street, Milwaukee, WI 53201
May 3 - September 27, 2025
400 West Canal Street, Milwaukee, WI 53201
Visit the Museum campus on Saturdays* from 10 AM to 4 PM to experience the fun and freedom of a Harley-Davidson motorcycle.
Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest motorcycles from Harley-Davidson, including Touring, Cruiser, Adventure Touring and Sportster models.
A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.
*If Saturday Demos are canceled due to rain we will post the notification on the H-D Museum Saturday Demos Facebook Event Page OR call the H-D Museum general line for confirmation at 877-436-8738.
Powered by: H-D® Insurance Services, Rockford Fosgate® & Dunlop® Motorcycle Tires
June 15, 2025
400 West Canal Street, Milwaukee, WI 53201
Treat Dad to the full Harley-Davidson experience — a Museum visit, a meal to remember, and a toast to the man of the hour.
After Dad enjoys free admission to the Harley-Davidson Museum, keep the celebration going with lunch or dinner at MOTOR — where classic American dishes, cold drinks, and riverfront views make every bite better.
Father’s Day Exclusive Offer:
When Dad purchases any appetizer or entrée, he’ll receive one FREE beverage* from the following:
*Offer valid only with food purchase. One beverage per dad.
MOTOR Hours: 11 a.m. – Close
Reservations strongly encouraged.
June 21, 2025
400 West Canal Street, Milwaukee, WI 53201
Step back in time and celebrate Harley-Davidson’s legendary motorcycle heritage with a vintage motorcycle rally at the H-D Museum! In partnership with The Knucklehead Company’s Annual Reunion, this unforgettable event features an antique motorcycle ride-in show and exciting activities hosted by the AMCA Badger Heritage Chapter. Best of all, every dollar raised supports the Make-A-Wish Foundation of Wisconsin.
Enjoy live music, delicious food, refreshing beverages, and a day full of classic motorcycles and community spirit. Don’t miss this celebration of history, bikes, and giving back!
Powered by: Rockford Fosgate®, Twisted Tea®, Dunlop® Motorcycle Tires, H-D® Insurance Services, Wisconsin Lottery®, and Official Harley-Davidson™ Trucks.
Step back in time and celebrate Harley-Davidson’s legendary motorcycle heritage with a vintage m...
June 22, 2025
400 West Canal Street, Milwaukee, WI 53201
It’s back and better than ever! The LoLo Blvd Custom Car and Bike Show returns to the Harley-Davidson Museum campus on Sunday, June 22. Stroll through an impressive display of lowriders, bikes, and jaw-dropping custom creations. From sleek designs to one-of-a-kind builds, this event is a feast for the eyes and a celebration of creativity. Don’t miss this unforgettable day of automotive artistry and community vibes!
Powered by: Rockford Fosgate®, Twisted Tea®, Dunlop® Motorcycle Tires, H-D® Insurance Services, Wisconsin Lottery®, and Official Harley-Davidson™ Trucks.
It’s back and better than ever! The LoLo Blvd Custom Car and Bike Show returns to the Harley-Davidson ...
July 10, 2025
400 West Canal Street, Milwaukee, WI 53201
Get ready to rock as the 2025 Harley-Davidson Homecoming™ Festival officially kicks off with a high-energy, free opening concert from Buckcherry at the H-D Museum on Thursday, July 10!
The platinum-selling rock powerhouse known for their electrifying live performances and hard-hitting hits will take the Rockford Fosgate® Stage at 9:30 PM. Buckcherry will bring their signature high-octane sound—setting the stage for an epic Homecoming weekend of music and motorcycles.
With over 4 million albums sold, Buckcherry has solidified their place in rock history, sharing stages with legendary acts like KISS, AC/DC, and Guns N’ Roses. Their ninth studio album, HELLBOUND, marks an incredible 22 years since their debut self-titled release. From chart-topping anthems to gold and platinum records, Buckcherry’s music has resonated with millions of fans worldwide, making them the perfect band to launch this year’s Homecoming Festival
For more information on the full festival lineup and event details, visit hdhomecoming.com.
Get ready to rock as the 2025 Harley-Davidson Homecoming™ Festival officially kicks off with a high-en...
July 10-13, 2025
400 West Canal Street, Milwaukee, WI 53201
Experience the Harley-Davidson Museum®
$0 Down and as Low as 3.99% APR
*Financing Offer available only on select, untitled 2022 and 2023 Harley-Davidson® Grand American Touring, Adventure Touring, Trike, CVO™, Softail® and Custom motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Touring models Road King® Special and Electra Glide® Highway King are excluded. Harley-Davidson® Anniversary and Icons Motorcycle Collection are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 60-month term. For example, a 2023 Street Glide® Special motorcycle in Bright Billiard Blue/Billiard Gray with Chrome Finish and an MSRP of $29,499, no down payment and amount financed of $29,499, 60-month repayment term, and 3.99% APR results in monthly payments of $543.14. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by October 31, 2024. This Financing Offer is valid during the period of August 27, 2024, to October 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
CUSTOMIZATION CREDIT
**Up to $2,000 incentive valid for in-dealership purchase of Genuine Harley-Davidson® Parts & Accessories and/or Apparel & Licensed merchandise in connection with the purchase of select Grand American Touring, Trike and Softail motorcycles valid at participating Harley-Davidson® dealerships within the U.S. including Alaska and Hawaii. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Grand American Touring, Trike and Softail motorcycles available and in stock at participating H-D® dealers between August 27, 2024 and October 31, 2024. Offer may not be available in all states. Touring models Road King® Special, Road Glide®, Street Glide® and Electra Glide® Highway King are excluded. Harley-Davidson® Anniversary, CVO™, Icons Motorcycle Collection and Police Duty Motorcycles are excluded. Offer cannot be redeemed for cash or cash equivalent. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details.
Financing Offer available only on new 2024 Street Bob® 114 Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 4.35% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Street Bob® 114 motorcycle in Billiard Gray with an MSRP of $16,999, 10% down payment and amount financed of $15,299.10, 48-month repayment term, and 4.35% APR results in 47 monthly payments of $188.72 and a 48th balloon payment of $8,514.41. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of January 2, 2025 - March 31, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime.
Handlebar height is regulated in many locations. Check local laws to ensure your motorcycle meets applicable regulations.
*Financing Offer available only on New 2024 Low Rider® S Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 4.88% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicants past credit performance and the term of the loan. For example, a 2024 Low Rider® S in Billiard Gray with an MSRP of $19,999, 10% down payment and amount financed of $17,999.10, 48-month repayment term, and 4.88% APR results in 47 monthly payments of $228.95 and a 48th balloon payment of $9,991.13. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of April 1, 2025 – June 30, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time.
**Customers who choose the return option will need to pay the balance of the loan, which will vary depending on when the bike is returned, along with a return fee of up to $395 and any costs to repair excess wear and tear.
Participating dealerships:
Black Hills Harley-Davidson, Sturgis Harley-Davidson, Deadwood Harley-Davidson, Hill City Harley-Davidson, and Badlands Harley-Davidson
Terms & Conditions
This offer is valid on net purchases with your H-D™ Visa® card, August 1-10, 2025 (promotion period), at the following dealerships in the Sturgis region: Black Hills Harley-Davidson, Sturgis Harley-Davidson, Deadwood Harley-Davidson, Hill City Harley-Davidson, and Badlands Harley-Davidson. No minimum purchase requirement. Net purchases are purchases minus credits and returns. Net purchases made during the promotion period will be awarded bonus points per dollar spent; H-D™ H.O.G.™ Elite Visa Signature® cardmembers will receive 10 points per $1 spent on purchases with their card and H-D™ Visa Signature® cardmembers will receive 6 points per $1 spent on purchases with their card. The additional points will be credited to your account 6–8 weeks after the promotion period. Your account must remain open and be in good standing (not past due or overlimit) to qualify. If you have any questions, call Cardmember Service at 1-800-699-2281.
The creditor and issuer of the Harley-Davidson® Visa® card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc.