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Ride the miles, earn the rewards, and raise money for heroes.30 Learn More
Low Rider S motorcycle
Low Rider S motorcycle

Enter for your chance to win*

GRAND PRIZE: A 2025 LOW RIDER® S
BONUS PRIZE: AN EAGLERIDER WEEKEND RENTAL GETAWAY

Winners drawn on June 30

 

1 OF 3 $500 IN-STORE SHOPPING SPREES EACH WEEKEND
Winners announced the Monday following each event weekend

 

GET AN EXCLUSIVE RALLY TOWEL AND HELMET STICKER**
Check with your local dealer how to claim yours

 

HARLEY OWNERS GROUP® AND PASSENGER MEMBER SPECIAL
Get an odometer reading, receive 250 bonus loyalty points*** all month long.

 

Activities may vary at each location. Check with your local participating dealer for complete details.

explore the lineup

man on parked motorcycle with mountains in background
man on parked motorcycle with mountains in background

2025 LET’S RIDE CHALLENGE 

RIDE FOR HEROES

Rack up miles, earn rewards, and compete for a 2025 H-D bike—all while fueling a $1 million pledge for military, veterans, and first responders.30

*NO PURCHASE/PAYMENT NECESSARY. Open only to legal US/DC (excluding HI) & Canada residents, above age of majority. Grand Prize Entries and EagleRider Prize Entries will only be accepted from 5/30/2025, 9 AM EDT, until 6/29/2025 11:59 PM EDT. Grand Prize Drawing and EagleRider Prize drawing to occur on or around 6/30/2025. To enter, visit Participating Harley-Davidson® Dealer, scan QR code & follow instructions no later than 6/29/2025 at 11:59 PM EDT. Shopping Spree Entries will only be accepted from 5/30/2025 9 AM EDT until 6/1/2025 11:59 PM EDT, 6/6/2025 9 AM EDT until 6/8/2025 11:59 PM EDT, 6/13/2025 9 AM EDT until 6/15/2025 11:59 PM EDT, 6/20/2025 9 AM EDT until 6/22/2025 11:59 PM EDT, and 6/27/2025 9 AM EDT until 6/29/2025 11:59 PM EDT. Shopping Spree Prizes Drawing to occur on or around 6/2/2025, 6/9/2025, 6/16/2025, 6/23/2025, and 6/30/2025. You do not have to be present to win. Additional entries are available. For AMOE (email) & additional entry info, see full rules. Limit 3 entries/person & email address, regardless of method. DATA RATES MAY APPLY. NOT AVAILABLE IN ALL AREAS OR ON ALL DEVICES. Winner selection: All winners will be selected through a 2-tier process, 1st by selecting 1 qualifying entrant per Dealer, then 1 winner from the qualifiers. Prizes: 1st Grand Prize (1): 2025 Harley-Davidson® Low Rider® S Motorcycle. (ARV $21,149 USD.) (1) EagleRider Prize consists of weekend rental getaway (Fri-Tues) valid thru 12/31/2025. (ARV: $1985.) Any travel guests must be 21+. Shopping Spree Prizes (15): $500 USD H-D® Dealership shopping spree at winner’s Preferred Participating Dealer valid through 8/30/25. (ARV: $500 USD.) Limit 1 Prize per person. Motorcycle Prize winners must pay tag/title/dealer & fees prior to receipt of Motorcycle Prize. Winners responsible for all taxes/costs not stated above. Other restrictions & eligibility limits apply. For full rules (including details on entries & methods, winner selection, eligibility & prizes) & Winners' List (available 8/30/2025), visit HD-promo.com/summerdealershowcase. Sponsor/Operator: Mighty Loud, Inc. All rights reserved. Void where prohibited. 

**While supplies last. Offer limited to the first 25 attendees at participating dealers only.

***Harley Owners Group® (H.O.G.®) or Passenger members who get an odometer reading at an H-D® dealership as part of the Let’s Ride Challenge™ or H.O.G. Ride 365™ between 5/30/2025 and 6/29/2025 will receive 250 H-D® Membership bonus loyalty points. Members must have active Harley Owners Group® or Passenger memberships at the time of the eligible odometer reading. Members can receive the bonus points once during the promotion period. Bonus points will be awarded within 7 business days and may take up to 72 hours to appear in the members’ accounts. For more information about H-D® Membership points and their expiration, see h-d.com/points. For more information about the Let’s Ride Challenge™, visit h-dletsride.com. For more information about H.O.G. Ride 365™, visit h-d.com/ride365.