Limited Time Winter Warranty Extension27 See Offer Details
Free H-D Mini Replica Gas Tank Desk Clock with $300 Purchase
Pre-Black Friday Sale - Up to 40% Off Select Apparel*
Pre-Black Friday Sale - Up to 40% Off Select Apparel*
Shop the Holiday Gift Guide
Free H-D Mini Replica Gas Tank Desk Clock with $300 Purchase
Powertrain Operations Plant Tours now available! Buy Tickets
2023 Model Year Event. Learn more. 
Ready to Ride? Let us sweeten the deal. See Available Offers.
Ready to Ride? Let us sweeten the deal. See Available Offers.
BE THE FIRST TO KNOW ABOUT FESTIVAL UPDATES. TEXT HD TO 76107.

August 2–9, 2024 | Sturgis, South Dakota

See you at Sturgis
Motorcycle Rally

H-D Membership: Earn points, see exclusive content, record rides, navigate, and more.

Join now for free Join now for free
Get Rally Ready
Join Harley-Davidson at the 84th anniversary of the legendary Sturgis Motorcycle Rally. Enjoy breathtaking rides through the scenic Black Hills, connect with fellow enthusiasts, and create lasting memories.
Location & Date

Harley-Davidson® Event Headquarters

Sturgis Community Center

Sturgis, South Dakota

August 2–9, 2024

RIDE. FEEL. BELIEVE.

Believe the hype. The 2024 Street Glide and 
Road Glide: Lighter, faster, and more advanced for an unmatched riding experience. Visit any of our demo ride locations listed below to feel the difference.

H-D Members: Earn points for your ride. See details in the H-D App.

Sturgis

Community Center

1401 Lazelle St.

Sturgis, SD 57785

Hill City

Hill City 1880 Train

222 Railroad Ave

Hill City, SD 57785

Deadwood

Deadwood Welcome Center

501 Main St.

Deadwood, SD 57732

PAPPY HOEL

Pappy Hoel Campground

19942 SD-79

Vale, SD 57788

Rapid City

Black Hills Harley-Davidson

2820 Harley Drive

Rapid City, SD 57702

Plan for this event

  • Pack items that have more than one use. A multi-tool is handier than a basic pocketknife.
  • Pack cold weather and rain gear no matter what time of year it is.
  • Lightweight synthetic clothing – such as T-shirts and underwear – can be washed in a hotel sink and dried overnight (cotton fabrics take longer to dry in this manner).
  • On long trips, consider bringing clothing you wouldn’t mind throwing out at the end of your trip.
  • Plastic bags make great boot liners if you forgot your gaiters. If you forgot your rain gloves, rubber dishwashing gloves make great, inexpensive substitutes.
  • A small towel can be wrapped around your neck during a rainstorm to keep water from running down your back – and doubles as a rag. 

  • Don't fold your clothes – roll them. They take up less space that way.
  • Zipper-lock plastic bags of various sizes can be extremely useful for organizing items in saddlebags and duffle bags. They can make it easier to find specific items without unpacking your entire motorcycle. Use the one-gallon size to pack one day's worth of clothes – jeans, undergarments, and shirt. This makes it easier to unpack just what you need.
  • When traveling with other riders, conserve space by comparing packing lists and eliminating duplicate items.
  • If traveling (two-up) with a partner, consider packing items you can share such toothpaste, shampoo, etc.
  • Few things are as easy to pack as money or credit cards. If you're struggling with whether or not to bring a particular item, consider simply buying it on the road if you need it.

  • If you watch the ounces, the pounds will take care of themselves. When possible, lighter is better.
  • Check the cargo weight limits of your bike - as well as the bags and racks - and adjust tire pressure and suspension accordingly.
  • When loading your bike, keep as much weight as possible close to the bike's center of gravity. That means low and toward the tank, distributed evenly from side to side.

  • Before you begin your trip, make sure to review all local motorcycle laws for the states you'll be traveling in.
  • A day or two before you leave, do a dry run. Pack the bike and go for a short ride, then adjust the load as needed.
  • If you're camping, set up your tent once or twice before you leave (and don't forget to waterproof it). Practice setting it up in the dark.
  • With your bike loaded for your road trip, check your headlamp to make sure it’s properly aimed.

Stay In The Know

Your ultimate Sturgis companion. Download the H-D App today to stay informed on all the happenings at this year's rally.

download app download app

H-D Event Headquarters at Lazelle 

At the official Harley-Davidson Event Headquarters of Sturgis Motorcycle Rally, H-D transforms the Community Center into a week-long party of entertainment, demo rides, and the latest in apparel, parts & accessories. 


August 2–9, 2024 
9AM–5PM

The Full Throttle Saloon's Pappy Hoel Campground

The official campground of H.O.G.® Receive a 10% discount on all campground wristbands.

As a premier spot for Harley-Davidson demo rides and a fan favorite on the Sturgis Motorcycle Week Challenge list, the campground is a must-visit for enthusiasts. Explore our membership experiences and check in at the H-D Garage!

August 2–9, 2024 
9AM–5PM

Deadwood Outlaw Square

Enjoy live music on the Michelin Stage and immerse yourself in the world of custom bike builds by V-Twin Visionary, Choppers Magazine, Axel’s Hideout, and Deadwood Customs.



August 2–9, 2024 
10AM–5PM

The Ultimate Sturgis Experience

Join H-D Membership to get the most out of your visit to Sturgis. Download the H-D app to earn points for enjoying demo rides and participating in the Sturgis Motorcycle Week Challenge. Enjoy exclusive Membership perks, including our garage barbershop, tattoo services, pin striping, Bike Games, and the infamous Party at the Pool.

August 5, 2024

PAN AMERICA® OWNERS RIDE 

Join fellow Pan America owners to see the unseen on the back roads and trails of the Black Hills. It’s an exclusive adventure you won’t want to miss. Make sure you bring your own Pan America motorcycle.

Register

Rent a Bike

Reserve a Harley-Davidson with EagleRider Rentals
and start planning your trip to Sturgis.

Find Rental Locations Plan a Ride

H-D™ visa® card

Earn a $100 H-D™ Gift Card & get a low intro APR.18

Apply Now

EXPERIENCE THE LEGENDARY SOUND OF ROCKFORD FOSGATE

Stop by Rockford Fosgate’s locations at Lazelle or Black Hills Harley-Davidson to explore awesome audio demos, learn more about the different sound systems, and for free giveaways. Plus, sign up for a chance to win an audio system. Check out the H-D App for specific dates and times.

New at Harley-Davidson
Learn to Ride
Customer Support
Financing
Motorcycle Services
Insurance
About Us
Other Products
©2024 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield Logo are among the trademarks of H-D U.S.A., LLC. Third-party trademarks are the property of their respective owners.
©2024 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield Logo are among the trademarks of H-D U.S.A., LLC. Third-party trademarks are the property of their respective owners.