H-D Museum

The Harley-Davidson Museum

Experience our History

Ride along on an epic trip through time at the Harley-Davidson Museum, following our journey from outsider to icon.

Overview
Exhibits
Tours & Groups
Events & Programs
Bar & Restaurant
Museum Shop
Buy Tickets
OverviewExhibitsTours & GroupsEvents & ProgramsBar & RestaurantMuseum ShopBuy Tickets

WELCOME

Visit the world’s only Harley-Davidson Museum to experience the rich history and culture of the iconic brand. Through engaging stories and interactive exhibits, guests can explore the legacy of camaraderie, self-expression, and love for the open road.  

 

Home to an unparalleled collection of Harley-Davidson® motorcycles and memorabilia, the H-D Museum spans two floors of exhibits and sits on a scenic 20-acre park-like campus. Visitors can enjoy unique shopping and dining experiences, as well as a full calendar of events and activities. 

 

No matter how long your visit, a trip to the H-D Museum is an experience that will last a lifetime.

Location & Hours
400 West Canal Street, Milwaukee, WI 53203

1-877-436-8738

MUSEUM

  • Everyday 10:00am-5:00pm

 

Tickets: $25 Adult (18-64) | $21 Senior (65+) | $21 U.S. Military (with ID) | $21 College Student (with ID) | $11 Child (5-17) | Free: Children under 5 | Free for Members: H.O.G.®, Access Pass & Annual Pass | Audio Guides: $6 (available in seven different languages)

 

HARLEY-DAVIDSON® SHOP

  • Everyday 10:30am-5:30pm

 H-D® FACTORY OUTLET

  • Everyday 10:30am-5:30pm

 MOTOR BAR & RESTAURANT

  • Sunday-Wednesday: 11:00am-7:00pm

  • Thursday-Saturday: 11:00am-9:00pm

  • Harley Davidson This is Me exhibit

    FEATURED EXHIBIT

    THIS IS ME: BIKES, GEAR, AND THE STORIES THEY TELL

    Motorcycles aren’t just machines—they become a part of who we are. Harley-Davidson riders are anything but a monoculture. They’re bold, quiet, flashy, rugged, and refined. What unites them isn’t a uniform or a single lifestyle—it’s the shared belief that motorcycling is an extension of self. This Is Me showcases the powerful instinct to express individuality and self-expression through the bikes they ride, the gear they choose, and the journeys they chase.

    Explore the unique stories of riders from every walk of life – from billionaires, Rock & Roll royalty, H.O.G. Chapter legend, those who protect and serve our communities and many more!

    Step into a world where self-expression takes the shape of chrome, leather, speed, and freedom.

Experience the Harley-Davidson Museum

"The H-D Museum not only tells the story of Harley-Davidson® – it's where the history and heritage of our passion comes to life."

- Bill Davidson

  • Vintage Harley-Davidson motorcycle in museum

    Exhibits

    See legends come to life

    Get an in depth look into the lifestyle, culture, and the motorcycle community that only Harley-Davidson can provide. Discover the mechanics behind how motorcycles work and learn about the iconic history of Harley-Davidson through a gallery of bikes from 1903 to the present. Our temporary exhibits bring to life experiences and stories that shape moto culture and influence the world around us.

  • People taking a museum tour

    Tours

    Take your experience to the next level

    Guided Tours designed to engage, entertain, educate and impress!

  • Stunt rider in front of crowd at the H-D Museum

    Events and Programs

    Take part in an event

    The H-D Museum calendar is filled with events for everyone. From Museum Bike nights to family holidays, you're sure to find something for everyone.

Museum Campus

There's so much to see and do at the H-D Museum. Stick around and stay awhile.

Parking and Directions

Parking and Directions

Conveniently located off I-94, you'll find the Museum at the crossroads of 6th and Canal Streets. Free parking is available for approximately 500 cars or 1,000 motorcycles on Museum grounds.

Museum Accessibility

Accessible Guest Services

Handicap parking stalls are located throughout the Museum grounds. Wheelchairs, power chairs, and mobility scooters are welcome; complimentary wheelchairs available on a first-come, first-serve basis. Service animals, as defined by the ADA, are allowed in the Museum. Comfort and emotional support animals are not permitted in the Museum. Dining areas, Museum stores, and restrooms are handicap accessible. If you require an accommodation that is not described above, please contact us in advance of your visit.

Museum Campus Map

Museum Campus

There's so much to see and do at the H-D Museum. Stick around and stay awhile. Follow the path around the 20-acre H-D Museum® campus.

Download Campus Map

  • Museum Annual Pass

    H-D Annual Pass

    Looking for interesting things to do and ways to fully enjoy our programs and exhibits? Our annual pass offers Individual, Family and VIP options to fit your lifestyle.

New shopping experiences at the Museum!

With over 13,000 square feet, the new Harley-Davidson Shop® and H-D® Factory Outlet are now open. Check out the online Museum store and take a piece of history home with you today.

Event

Great space. Great food.

1903 Events showcases customizable menus centered around the craft of food & beverage. Check out corporate, wedding, non-profit gala, and private event packages, including the all-new Garage, a year-round event space open now.

Book An Event

Man in front of rivet wall

A gift to last a lifetime.

Living the Legend™ rivets commemorate the enduring bond that unites all riders. Create a rivet and have it prominently displayed on the Museum grounds.

Create A Rivet

People at the Motor Bar

Motor Bar & Restaurant

The only Harley-Davidson Museum® restaurant, MOTOR® Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley-Davidson® attitude.

Check Out The Menu