August 1–8, 2025 | Sturgis, South Dakota

See you at Sturgis Motorcycle Rally

Demo Rides

Plan for this event

Locations

H-D Membership

Pan America Owners Ride

Rent a Bike

Get Rally Ready

Join Harley-Davidson at the 85th anniversary of the legendary Sturgis Motorcycle Rally. Enjoy breathtaking rides through the scenic Black Hills, connect with fellow enthusiasts, and create lasting memories.

Location & Date

Harley-Davidson^® Event Headquarters

Sturgis Community Center

Sturgis, South Dakota

August 1–8, 2025

10AM–5PM

RIDE. FEEL. BELIEVE.

Don’t miss your chance to demo ride the 2025 lineup! Visit any of our demo ride locations listed below.

Sturgis

Community Center
1401 Lazelle St.
Sturgis, SD 57785

August 1–8, 2025
10AM–5PM

Hill City

Hill City 1880 Train
222 Railroad Ave
Hill City, SD 57785

July 29–August 8, 2025
10AM–5PM

Deadwood

Deadwood Welcome Center
501 Main St.
Deadwood, SD 57732

July 30–August 8, 2025
10AM–5PM

PAPPY HOEL

Pappy Hoel Campground
19942 SD-79
Vale, SD 57788

August 1–8, 2025
10AM–5PM

Rapid City

Black Hills Harley-Davidson
2820 Harley Drive
Rapid City, SD 57702

July 29–August 8, 2025
10AM–5PM

Plan for this event

Pack items that have more than one use. A multi-tool is handier than a basic pocketknife.
Pack cold weather and rain gear no matter what time of year it is.
Lightweight synthetic clothing – such as T-shirts and underwear – can be washed in a hotel sink and dried overnight (cotton fabrics take longer to dry in this manner).
On long trips, consider bringing clothing you wouldn’t mind throwing out at the end of your trip.
Plastic bags make great boot liners if you forgot your gaiters. If you forgot your rain gloves, rubber dishwashing gloves make great, inexpensive substitutes.
A small towel can be wrapped around your neck during a rainstorm to keep water from running down your back – and doubles as a rag.

Don't fold your clothes – roll them. They take up less space that way.
Zipper-lock plastic bags of various sizes can be extremely useful for organizing items in saddlebags and duffle bags. They can make it easier to find specific items without unpacking your entire motorcycle. Use the one-gallon size to pack one day's worth of clothes – jeans, undergarments, and shirt. This makes it easier to unpack just what you need.
When traveling with other riders, conserve space by comparing packing lists and eliminating duplicate items.
If traveling (two-up) with a partner, consider packing items you can share such toothpaste, shampoo, etc.
Few things are as easy to pack as money or credit cards. If you're struggling with whether or not to bring a particular item, consider simply buying it on the road if you need it.

If you watch the ounces, the pounds will take care of themselves. When possible, lighter is better.
Check the cargo weight limits of your bike - as well as the bags and racks - and adjust tire pressure and suspension accordingly.
When loading your bike, keep as much weight as possible close to the bike's center of gravity. That means low and toward the tank, distributed evenly from side to side.

Before you begin your trip, make sure to review all local motorcycle laws for the states you'll be traveling in.
A day or two before you leave, do a dry run. Pack the bike and go for a short ride, then adjust the load as needed.
If you're camping, set up your tent once or twice before you leave (and don't forget to waterproof it). Practice setting it up in the dark.
With your bike loaded for your road trip, check your headlamp to make sure it’s properly aimed.

H-D Event Headquarters at Lazelle

At the official Harley-Davidson Event Headquarters of Sturgis Motorcycle Rally, H-D transforms the Community Center into a week-long party of entertainment, demo rides, and the latest in apparel, parts & accessories.  

August 1–8, 2025
10AM–5PM

The Full Throttle Saloon's Pappy Hoel Campground

The official campground of H.O.G.^® Receive a 10% discount on all campground wristbands.

As a premier spot for Harley-Davidson demo rides and a fan favorite on the Sturgis Motorcycle Week Challenge list, the campground is a must-visit for enthusiasts. Explore our membership experiences and check in at the H-D Garage!

August 1–8, 2025
10AM–5PM

Deadwood Outlaw Square

Experience the excitement of live music, stunning custom bike builds, daily entertainment, and much more.

August 2–8, 2025
10AM–5PM

The Ultimate Sturgis Experience

Join H-D Membership to get the most out of your visit to Sturgis! Enjoy exclusive Membership perks, including our garage barbershop, tattoo services, pin striping, Bike Games, and the infamous Party at the Pool. Members can also earn points for enjoying demo rides and participating in the Sturgis Motorcycle Week Challenge. Details coming soon in the H-D App.

August 3 & 4, 2025

PAN AMERICA^® OWNERS RIDES Presented by Michelin

Join fellow Pan America owners to see the unseen on the back roads and trails of the Black Hills. It’s an exclusive adventure you won’t want to miss. Make sure you bring your own Pan America motorcycle.

Registration information coming soon.

Rent a Bike

Reserve a Harley-Davidson with EagleRider Rentals and start planning your trip to Sturgis.

Find Rental Locations Plan a Ride

H-D^™ visa^® card

Earn a $100 H-D^™ Gift Card & get a low intro APR.18

Apply Now

2025 LET’S RIDE CHALLENGE^™

RIDE FOR HEROES

Rack up miles, earn rewards, and compete for a 2025 H-D bike—all while fueling a $1 million pledge for military, veterans, and first responders.30

Learn More

August 1–8, 2025 | Sturgis, South Dakota

See you at Sturgis Motorcycle Rally

What to bring

How to pack

Getting your bike ready

Before you leave